How to optimize photos for your ecommerce product info

Presentation:

One of the tedious work when you design a site to ecommerce is that for the same photo of a product you must resize it and decline in different sizes. The software will then use that size of photo to display thumbnail, another for the large display.

We will see in the different notes on this subject, how to optimize the insertion of a picture in your ecommerce software and we will compare the advantages and disadvantage in Prestashop and Magento .

Plan steps:

• How to prepare, optimize your photos before inserting in your ecommerce store
• How to use Xnview to optimize your photos for inclusion in your ecommerce store
• How to use Gimp to optimize your photos for inclusion in your ecommerce store
• Inserting photos in a datasheet into Prestashop
• Insert your photos into a product in Magento
• Conclusion

We will see below how to optimize the insertion of a picture in your ecommerce software.

How to prepare your photos before inserting in your ecommerce store:

An interesting feature of Prestashop is that you just insert an image larger than 600 x 600 pixels and the software automatically generates images of different sizes it uses. This feature greatly facilitates the insertion of an image for a product, knowing that we always advise you to use several photos taken from different angles for the same product.

For Magento you must provide three photo sizes for each picture (75 x 75, 135 and 135 x 600 x 600 pixels).

To insert images into a product in your store you can:

• Either get your suppliers
• Or call in a professional (this is often comparable to previous)
• Either take them yourself with your digital camera

Careful choice of a photo is not trivial, a photo and it is missed 60% of product sales and less.

Allow several photo for the same product (snuff from different angles, with possible extensions of one or more details, situations ...). This will allow your client to get a clearer picture of your product. A customer who reassured and can not or no questions, you will be more inclined to buy your product.

It is best to start with check with your supplier, if you can provide photographs of your product, ask him permission to use on your website. You will have professional quality photographs and they will not cost you.
If your supplier can provide you with these pictures and you have the money to pay the services of a professional, I suggest you choose this option. Indeed it is not easy to develop a product and make good pictures takes forever.
If finally the two previous solutions are not possible for you, you own a digital camera and you have plenty of time available, you can get started in photography of your products.
You will need in this case use a mini photo studio, for a presentation of these, you can read the following article:
Presentations of various photo studios by Ludovic Bodin

For those with a limited budget and wants to capture images of small objects, you can also try to do it yourself, in the various links below, you can find a number of ideas:

How to build a mini photo studio simple

How To: DIY $ 10 Macro Photo Studio

DIY eBay Photo Studio - $ 0

Studio Lighting - Super Simple Light Tent

Beautiful pictures for ecommerce sites

You are now in possesion of a number of photographs for all of your products, but used as such these pictures are unusable for your ecommerce site, because they have characteristics much too large for the display of your shop, such as:

• The weight (greater than 100 kb)
• Size (greater than 600 x 600 pixels)
• Resolution (greater than 72 dpi)

We will see in a future post, how to use an image editing software to customize your images for display in your shop on the Internet and thus accelerate the display speed of your pages.

For me three software allow you to do just this for a small fee:

1. Gimp: free software and therefore free, initially developed for Linux and Windows that exists now. I suggest you install the Gimp Mode (easier to install) you can download here
2. XnView: developed by Pierre-Emmanuel Gougelet you can download here (26 € at the time of this post).
3. Photofiltre: you can download here (20 € at the time of this post).

Note that these last two products are free for noncommercial use.

Photofiltre and xnview are easier to install and use XnView and has more parameters and automation also allows you to get higher compression.

Gimp is more complicated to install and use, but it is much more complete and is backed by a very important community.

The use of the automatic conversion of your images are very close in XnView and Photofiltre, I will present you in my next post how to do this in Xnview and the next in Gimp.

Items on the same subject:

1. Optimizations photos with Xnview to integrate them into your online store Feel free to sign up for RSS feeds do not miss any article.1ère Step: Preparing images for integration into your ecommerce shop we saw in our previous Ticket: How to optimize photos for product info ...
2. Optimization of photos of items in your shop with Gimp Feel free to sign up for RSS feeds do not miss any article.Nous have seen in our previous post, it was necessary to rework your photographs to get a quick loading of pages of your ecommerce and so ...
3. How to improve the display of photos in lightbox with Magento Feel free to sign up for RSS feeds do not miss any article.Lorsque designing your online business site, the visual aspect of your site is very important. This is the first impression that will make you want to or not ...