How to optimize pictures of your ecommerce product descriptions

Presentation:

One of the tedious work when you design a site of ecommerce is that for a photo of a product you must resize it and decline in different sizes. The software will then use this image size for thumbnail display, another for displaying large.

We shall see in the various notes on this subject, how to optimize the insertion of a picture on your ecommerce software and we will compare the advantages and disadvantages in Prestashop and Magento .

Plan steps:

• How to prepare, optimize your pictures for inclusion in your shop ecommerce
• How to optimize your use Xnview photos for inclusion in your shop ecommerce
• How to use Gimp to optimize your photos for inclusion in your shop ecommerce
• Insert your photos into a sheet product Prestashop
• Insert your photos into a sheet product in Magento
• Conclusion

We shall see below how to optimize the insertion of a picture on your ecommerce software.

How to prepare your photos before inserting into your ecommerce store:

An interesting feature is that Prestashop just insert an image larger than 600 x 600 pixels and the software automatically generates different photo sizes it uses. This feature greatly facilitates the insertion of an image for a product, knowing that you are always advised to use several photos taken from different angles for the same product.

Magento you will need three sizes of photos to a photo (75 x 75, 135 x 135 600 x 600 pixels).

To insert photos into a sheet product from your store you can:

• Either get your suppliers
• Or call in a professional (this is often comparable to the previous)
• Either make it yourself with your digital camera

Note the choice of a photo is not trivial, a photo and it missed 60% of product sales less.

Take several photos of the same products (snuff different angles, with possible extensions of one or more details, location ...). This will allow your customer to get a clearer picture of your product. A client can feel reassured and who did or no questions will be more inclined to buy your product.

It is best to start by check with your provider if you can provide photographs of your product, ask her permission to use on your site. You will have professional quality photographs and they will not cost you.
If your supplier can not provide you with these pictures and you can afford to pay you the services of a professional, I recommend you choose this option. Indeed it is not easy to develop a product and make good pictures takes a long time.
Finally, if the two previous solutions are not feasible for you, whether you own a digital camera and you have plenty of time available, you can get started in the photography of your products.
You will in this case use a mini photo studio, for a presentation of these, you can read the following article:
Presentations from various studios photos by Ludovic Bodin

For those with a limited budget and who wants to photograph small objects, you can also try to do it yourself in the links below you will find a number of ideas:

How to build a mini photo studio simple

How To: DIY $ 10 Macro Photo Studio

DIY eBay Photo Studio - $ 0

Studio Lighting - Super Simple Light Tent

Beautiful pictures for ecommerce sites

You are now in possession of a number of photographs for all of your products, but used as it is these photos are useless for your ecommerce site, because they have characteristics much too large for your display shop, such as:

• The weight (over 100 kb)
• The size (greater than 600 x 600 pixels)
• The resolution (greater than 72 dpi)

We shall see in a future post, how to use an image editing software to adjust your images to display in your shop on the Internet and thus accelerate the speed of display of your pages.

For me 3 software allows you to just make this for a low cost:

1. Gimp: Free Software and therefore free, initially developed for Linux and Windows are now. I suggest you install the Gimp Mode (easier to install) you can download it here
2. XnView: developed by Pierre-Emmanuel Gougelet that you can download here (26 € at the time of this post).
3. Photofiltre: you can download here (20 € at the time of this post).

Note that these last two products are free for noncommercial use.

Photofiltre Xnview and are easier to install and use and XnView has more parameters and automation also allows you to get higher compression.

Gimp is more complicated to install and use, but it is much more comprehensive and enjoys the support of a very important community.

The use of the automatic conversion of your images are very close in XnView and Photofiltre, you'll hear in my next post how to do this in Xnview and the next in Gimp.

Articles on the same subject:

1. Optimizations Xnview for photos with them in your online store Feel free to subscribe to the RSS feed to never miss any article.1ère Step: Preparing photos for them in your ecommerce store, we have seen in our previous Note: How to optimize pictures datasheets ...
2. Optimization of photo items in your shop with Gimp Feel free to subscribe to RSS feed to never miss any article.Nous have seen in our previous post, it was necessary to rework your photographs to get a fast loading pages of your ecommerce site and so ...
3. How to prepare for creating your online store with Magento and PrestaShop Feel free to subscribe to the RSS feed to never miss any article.Vous want to engage in ecommerce and put an online store, two possibilities you: You already have a business and want to develop your ...