A recent publication of the Association Acsel , Europe has a potential of 200 million online shoppers, while in 2007 it had only 107 million buyers for a turnover of 106 billion euros.
One might ask how is the market of e-commerce in the hexagon, after the bad times that the country is in terms of consumption. But surprisingly, according to FEVAD the first half of 2008 the sector would have grown by around 30%! A continuing growth in the second quarter (+31%).
This increase can be understood in several ways:
- The price war being waged by major e-commerce, allows buyers to save some money compared to traditional stores.
- The growing number of broadband subscribers (more than 2 million potential buyers a year) and confidence grows on the online purchase.
- But especially the increase of online stores assets (43,000 against 29,000 a year ago).
‰ evolution in the number of active commercial sites
Here's how the increase is reflected on all the players *.
* These results were calculated from the iCE panel composed of 30 sites:
3 Suisses, Accor hotel Alapage, Camif, Camif Communities, CDiscount, Decathlon, Expedia, Anyway, Fnac, France Loisirs, IpsoPresto, JM Bruneau, JPG, La Redoute, LDLC, Manutan, Mistergooddeal, New Frontiers, Opodo, Pixmania, What, Raja, Rue du Commerce, Surcouf, Topachat, vente-privee.com, Vertbaudet, Viking, perennials, Travel Leisure, Travel sncf.com, Welcome Office.
The profile of shoppers
Contrary to what one might imagine, buyers are not necessarily young. And on the sale of clothing, most consumers are women aged 25-44 and not the youth of 15-25 years. On all sectors, the 35-49 age bracket is the consumer.
Men have a slight advantage over women on the number of buyers.
‰ to study before you buy:
The purchase whim to own this seems less shopping days online. Indeed, many consumers visit before their purchase of price comparison, blogs and other tests. For example, one can notice a sharp increase in visits to comparison shopping and forum.
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[...] The growth of e-commerce in France for 2008 According to a recent publication of the Association Acsel, Europe has a potential of 200 million online shoppers, while in 2007 it were only 107 million buyers for a turnover of 106 billion euros. One might ask how ... [...]
[...] The growth of e-commerce in France for 2008 According to a recent publication of the Association Acsel, Europe has a potential of 200 million online shoppers, while in 2007 it were only 107 million buyers for a turnover of 106 billion euros. One might ask how ... [...]
eh bein It Would there more and more shop online
Not clear, because the sizes are not explained - "the rise of merchant sites assets (43,000 against 29,000 a year ago)." This is the rising number of commercial sites and not 43,000 against 29,000, but 43,000 against 36,900 - etc. PCS does that mean? What a pity!
but no gold louis!