A recent publication of the association Acsel , Europe would possess a potential of 200 million online shoppers, while in 2007 it had only 107 million buyers for a turnover of 106 billion.
One might ask how is the market of e-commerce in the hexagon, after the bad times that the country faces in terms of consumption. But surprisingly, according FEVAD the first half of 2008 the sector would have grown by around 30%! A continuing growth in the second quarter (31%).
This increase can be understood in several ways:
- The price war being waged by major e-commerce, allows buyers to save some money compared to traditional stores.
- The growing number of broadband subscribers (more than 2 million potential buyers a year) and confidence that grows about purchasing online.
- But especially the rise of online stores assets (43,000 against 29,000 a year ago).
‰ evolution in the number of active merchant sites
Here's how the increase is reflected on all players *.
* These results were calculated from iCE panel composed of 30 sites:
3 Suisses, Accor hotel Alapage, Camif, Camif Communities, CDiscount, Decathlon, Expedia, Anyway, Fnac, France Loisirs, Ipsopresto, Jm Bruneau, JPG, La Redoute, LDLC, Manutan, Mistergooddeal, New Frontiers, Opodo, Pixmania, What, Raja, Rue du Commerce, Surcouf, Topachat, vente-privee.com, Vertbaudet, Viking, Vivacances, Travel Leisure, Travel sncf.com, Welcome Office.
The profile of shoppers
Contrary to what one might imagine, buyers are not necessarily young. And on the sale of clothing, most consumers are women aged 25-44 and not 15-25 years young. On all sectors, the 35-49 age bracket is the largest consumer.
Men have a slight advantage over women on the number of buyers.
‰ to study before you buy:
The buying impulse shopping days to clean this seems less online. Indeed many consumers to visit before purchasing price comparisons, blogs and other tests. For example, one can notice a sharp increase in visits on price comparison sites and forums.
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[...] The growth of e-commerce in France for 2008 According to a recent publication of the association Acsel, Europe would possess a potential of 200 million online shoppers, while in 2007 it were only 107 million buyers for a turnover of 106 billion euros. One might ask how ... [...]
[...] The growth of e-commerce in France for 2008 According to a recent publication of the association Acsel, Europe would possess a potential of 200 million online shoppers, while in 2007 it were only 107 million buyers for a turnover of 106 billion euros. One might ask how ... [...]
eh bein, there will be more and more shop online
Unclear, because the quantities are not explained - "the rise of online stores assets (43,000 against 29,000 a year ago)." It is the rising number of commercial sites and not 43,000 against 29,000, but 43,000 against 36,900 - etc. PCS does that mean? What a pity!
but no one is gold louis!