A recent publication of the association Acsel , Europe has a potential of 200 million online shoppers, while in 2007 it had only 107 million buyers for a turnover of 106 billion.
One might ask how is the market of e-commerce in the hexagon, after the bad times as the country faces in terms of consumption. But surprisingly, according to the accreditations in the first half of 2008 the industry would have grown by around 30%! A continued rise in the second quarter (31%).
This increase can be understood in several ways:
- The price war being waged by major e-commerce, enabling buyers to make some savings compared to traditional shops.
- The growing number of broadband subscribers (more than 2 million potential buyers a year) and growing confidence about purchasing online.
- But especially the rise of trading sites assets (43,000 against 29,000 a year ago).
‰ evolution in the number of sites active traders
Here's how the resulting upward pressure on all actors *.
* Results were calculated based on the panel 30, consisting iCE sites:
3 Suisses, Accor hotel Alapage, Camif, Camif Communities, CDiscount, Decathlon, Expedia, Anyway, Fnac, France Loisirs, Ipsopresto, Jm Bruneau, JPG, La Redoute, LDL, Manutan, Mistergooddeal, Nouvelles Frontieres, Cook, Pixmania What Raja, Rue du Commerce, Surcouf, Topachat vente-privee.com, Vertbaudet, Viking, Vivacances, Travel-Leisure, Travel sncf.com, Welcome Office.
The profile of online shoppers
Contrary to what one might imagine, the buyers are not necessarily young. Thus on the sale of clothing, most consumers are women aged 25-44 and not young people 15-25 years. In all sectors, unit 35-49 is the largest consumer.
Men have a slight advantage over women on the number of buyers.
‰ to study before you buy:
The buying impulse shopping days to clean this seems less online. In fact consumers are likely to visit before their purchase price comparators, blogs and other tests. For example, one can notice a sharp increase in visits to the price comparison and forums.
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Keywords:
2008 , Ascella , growth , e-commerce , accreditations , increase
eh bein It Will there increasingly shop online
Not very clear, because the quantities are not explained - "the rise of trading sites assets (43,000 against 29,000 a year ago). It is the rise of trading sites NUMBER 43000 cons and not 29000, but 43000 cons 36900 - etc.. PCS does that mean? What a pity!
but no gold louis!