Guide to improve the SEO of your Magento store

Introduction

This guide is a set of good manners and tasks to optimize your shop Magento for search engines, and thus improve your SEO. All the settings you will perform following the instructions below should be performed regularly to your Magento store . At each change of your catalog, you will take up some steps. But if you do it once already, it will be a good improvement SEO is a long process and requires a lot of details, so be patient ...

Table of Contents

• 1. Basic optimization techniques

• 1.1 System General
• 1.1.1 WWW and non-WWW
• 1.2 Parameters of Header
• Pages CMS 1.3
• 1.4 Optimizing Content for SEO
• 1.5 Optimizing products

• 2. Optimization of the theme of your Magento store

• 2.1 Blank Template (Basic Theme) optimized
• 2.3 Titles (h1, h2, h3 ...). Headings in English
• 2.3 Clean up your code
• 2.4 Accelerate the display of your store

• 3. Magento SEO duplicate content and advanced (dublicate content)

• 3.1 noindex, follow for pages without content
• 3.2 Attributes for links Nofollowing without interest.
• 3.3 Canonical URLs
• 3.4 XML Sitemaps

The guide will be divided into several large parts, one published each week. This article is primarily a translation of the hard work of Joachim and Joost (of Yoast.com ), but also advice from our team, more detailed steps with screenshots of each party. Feel free to subscribe to our RSS feed or our Twitter feed , you will not miss party! You can contact Joachim and Joost (English speaking only), who both work for OrangeValley for all work on Magento.

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