Prestashop: Create coupon (or how to attract new customers)

Why create a voucher?

The attractiveness of the customer for deals has continued to increase with the development of the Internet.
New sites appear every day, referencing these codes. Research on Google, to find the famous coupon are growing! (More than 150,000 searches on average and more than 300,000 in the month of January alone)

The goal is for you to come to a show of your products (or more) in better search engine, by referencing them to a site specialized in taking advantage of its reputation. This (s) right (s) off, will allow you to attract users to your site, whereas normally it would not have done, and you can take the opportunity to sell their products .
Also by inserting coupons in your newsletter (newsletter), you will make it more attractive, and you stand out from the long list of standard emails that your customers receive.

Finally a number of forums exist ( www.aufeminin.com , www.ma-reduc.com ...) that lists these deals, once again, your coupon may allow you to position yourself on the inside.

How to create a voucher with Prestashop ?

With PrestaShop, they are very manageable via the admin interface under "Payment>> Discount Coupons."

There are three types of promotional codes:
- Reduction of the order as a percentage (5%, 10%, etc ...)
- Reduction of the order amount (10 euros, 20 euros, etc ....)
- Free shipping.

In our case, we will create a voucher of 15% on our range Ipod.

In the code section, it is best to go for a fairly complicated code that no one can guess a coupon code.

For our example we will create 50 good 15% of the range Ipod for all clients and that once a person.
(You can also filter the customers (intended) beneficiaries of the voucher). This voucher will be valid until January 25, 2010.

Choose your settings to suit your needs and once everything is set up, click save.

We will now test this good in directing us on our iPod section.
Place a product to your cart and at the order summary, enter the number corresponding voucher:

Click Add and the reduction will appear in our case, 15% is deducted from the total price of the order:

Vouchers are a good way, simple, to attract new customers or retain old ones.

Be careful though: The coupon must remain exceptional. If every day is a new purchase, your readers might get bored. Who is paying attention now offers flash, or Happy Hours from certain sites?
In addition, you must make sure that good, do not cost more expensive than what you earn! (For limit against margin on a product to attract buyers for other may be a good technique).

Articles on this topic:

1. Prestashop: How to Create Wealth in your shop Feel free to sign up for RSS to not miss any article.Gérer returns of products in your store Prestashop, in some situations can be quite problematic, however, there are in many cases, a simple solution for ...
2. Prestashop Module: Create a command from the Back Office Feel free to sign up for RSS to not miss any article.Mise update: The module now supports the following things in addition:-Choice of order status, Choosing a variation of a product-Printing a ...