Prestashop: Create coupon (or how to attract new customers)

Why create a voucher?

The attractiveness of the customer for deals has continued to increase with the development of the Internet.
New sites appear every day, referencing these codes. Google searches to find those famous promotional codes are growing! (More than 150,000 searches on average and more than 300,000 on the month of January)

The goal is for you to come to a show of your products (or more) the best results in search engine, by referencing them to a specialized site and taking advantage of his notoriety. That (s) right (s) off, you will help attract people to your site, whereas normally it would not have done, and you can take the opportunity to sell their products .
Also by inserting coupons in your newsletter (newsletter), you will make it more attractive, and you stand out from the long list of standard emails that your customers receive.

Finally many forums exist ( www.aufeminin.com , www.ma-reduc.com ...) that lists these deals, again, your coupon may allow you to position yourself inside.

How to create a voucher with Prestashop ?

With PrestaShop, they are easily manageable via the admin interface under "Payment >> Coupons".

There are three types of promotional codes:
- Discounts control percentage (5%, 10%, etc ...)
- Reduction of the order amount (10 euros, 20 euros, etc ....)
- Free shipping.

In our case, we will create a voucher of 15% on our entire range Ipod.

In the code section, it is best to enter an access code rather complicated so nobody can guess a coupon code.

For our example we will create 50 good 15% of the range Ipod for all customers and, once a person.
(You can also filter the customers (Destined) beneficiaries of the voucher). This voucher will be valid until January 25, 2010.

Choose your settings to suit your needs and once everything is set, click save.

We will now test this good in directing us on our iPod section.
Place product in your shopping cart and during the checkout process, enter the number of corresponding voucher:

Click add and reduction will be displayed, in our case, 15% is deducted from the total price of the order:

The discount codes are a good way, simple, to attract new customers or retain older.

Be careful though: The coupon must remain exceptional. If every day is a new purchase, your readers might get bored. Who pays attention today to offers flash, or Happy Hours from some sites?
In addition, you must pay attention to what the good, do not cost more expensive than what you earn! (Cons by limiting its margin on a product to attract buyers on others can be a good technique).

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