When designing your website online business , the visual aspect of your site is very important. This is the first impression that will make you want to or not your prospective buyer to continue on your site or go to your competitor.

We must therefore consider: image quality, speed display, easy navigation through your site ... but the presentation of pictures of your product pages is also important. For example, to display a picture of an item on a black background, when clicked to enlarge it, lets bring it out and have a more pleasing product.

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You have finished installing your shop Prestashop and have started using it. To make it fully operational you will need to complete your product catalog.

For this two solutions available to you:

  1. You can read our previous article on adding product into your PrestaShop store. But add the products one by one can take time.
  2. Use a nice feature of Prestashop who can import your product catalog, several items at once (or even hundreds) with an array CSV .

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We saw in our previous post , it was necessary to rework your photographs to get a quick loading of pages on your site ecommerce and thus navigation is more fluid. We also saw how to use the software to do this Xnview.

So we will even here, how rework your images to have a quick loading of your pages by using the free and free to use: Gimp. You can download a version optimized and Frenchified software (click download).
Having downloaded and installed Gimp, we will get a PhotoLabo utility, which allows for resizing for a set of images: FileResize .

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Your online store is installed (if this is not the case: you can read our article about installing Prestashop )

Now you need to fill its product catalog.
This operation is more complex innocuous than it seems.

Indeed, you must find the right keywords to define items to add in your ecommerce . Then write a summary that will entice your customer to click on your product, when seen on a search engine.

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Step 1: Preparing images for integration into your shop for ecommerce

We saw in our previous post: How to optimize photos for your ecommerce product info
the need to rework your photos for fast loading of pages and so navigation on your site is more fluid.

Indeed, although now most users have ADSL, it is impossible for one of your prospective buyers to wait several seconds before displaying a page of your site and I'm not talking about your clients n 'having no ADSL!

We will see how to rework your images to have a quick loading of your pages using a great product developed by Pierre-Emmanuel Gougelet: Xnview you can download here . This product is free for non-commercial use, otherwise it will cost € 26 (the date of this post). Read the rest of this article

The first step when you want to launch your website online business is to install a test site locally on your computer.

This solution has many advantages:

  • You can test different software solutions e-commerce quickly and easily
  • You migrate your work to your accommodation once you feel ready
  • Even once your online store is running, you can test a software update or extension, before putting them into production.

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Presentation:

One of the tedious work when you design a site to ecommerce is that for the same photo of a product you must resize it and decline in different sizes. The software will then use that size of photo to display thumbnail, another for the large display.

We will see in the different notes on this subject, how to optimize the insertion of a picture in your ecommerce software and we will compare the advantages and disadvantage in Prestashop and Magento .

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