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E-marketing, e-commerce : investing in the global market
From one point of view, the commercial world has never been so small. Distribution networks provide a fast continuous flow of goods between all world regions, while the Internet, in theory at least, provides a mouse-click access to a vast international market.
But if the distance and other physical barriers are less important, the linguistic and cultural divides are more difficult to cross without proactive. According to Internet World Stats only a quarter of 2 billion Internet users are native English speakers. Some studies show that users are essentially trust the websites written in their own language, especially if these sites offer them to make purchases online. A multilingual approach is necessary if one is to reap the remarkable possibilities offered by the web merchant International.













Tags: e-commerce , translation