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E-marketing, e-commerce : investing in the global market

From one point of view, the commercial world has never been so small. Distribution networks provide a fast continuous flow of goods between all world regions, while the Internet, in theory at least, provides a mouse-click access to a vast international market.

But if the distance and other physical barriers are less important, the linguistic and cultural divides are more difficult to cross without proactive. According to Internet World Stats only a quarter of 2 billion Internet users are native English speakers. Some studies show that users are essentially trust the websites written in their own language, especially if these sites offer them to make purchases online. A multilingual approach is necessary if one is to reap the remarkable possibilities offered by the web merchant International.

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After installing Prestashop , we will see how to install Magento on your computer using a local server.

Magento is a powerful e-commerce much more complete but also more complex. Still, it might be worth installing this second e-commerce system on your computer, so you can compare and decide which is most desirable for your shop.

A comparison between Magento and Prestashop will soon appear in our pages, though, you can follow this tutorial to your own mind.

We'll see how to install Magento software locally on a computer with Windows and how to translate it in French. Read the rest of this article